Like any period of change, some fear it while others look for a way to exploit it. The important question isn’t which one are you; you should already know that. The question is what are you going to do about it?
What can your company do differently to set yourselves apart? If you want a different result, what are you going to change upstream to make that happen? Extraordinary preemptive customer service does not cost a fortune, but it can help you make one.
Although many builders shun the very thought of doing something in a different way than they have always done it, other builders are profiting like never before, and don’t know how they would function going back to the old ways. Why the difference? Whether it is emotion, ego, fear, ability, or just guts, knowledge is still power. BuildTopia interviewed 2 different builders to get their perspectives.
Hiring sales professionals is often more art than science. Whether you make and sell new production homes or custom homes, hiring incorrectly is expensive. Here is some guidance on hiring sales people, great revealing questions to ask, and some other guidance.
One piece of the puzzle is just not enough. Builders today must be able to put the entire puzzle together, not only build a house, but build a network of trades and vendors, which also include tech specific solution providers. While there are some systems that do much of what a builder needs, another point solution must sometimes be added in to the mix.
If you haven’t considered a Mystery Shop of your online lead follow up system (both human and electronic), you should. You may cringe at the results, but considering your investment in generating those leads, you need to know what really happens to them.
U.S. News & World Report has named Sarasota No. 21 on its ranking of best places to live in the U.S.
Beyond the Bluprint, a company providing strategies for new development, has launched its suite of services effective January 1, 2017. The company is co-founded by a stellar sales and marketing team that has vast experience in selling, branding and marketing condo, single-family and mixed use multi-million dollar projects on a national level.